Great design may not be everything, but it’s still something that we hold dear to our hearts and minds and something that as Aboriginal and Torres Strait Islanders we connect to easily through to a product or service. Today, our mob expects more; great design is not a luxury, it’s a given and it’s the first thing that make you stand out from the rest.
Investing in great design and using specialists Indigenous graphic designers and content creators is a must.
When it looks great, it get noticed, making it easier for people to connect to your product or service. And when it looks bad, well, people notice and feel that too.
People define you brand by what they see, so it’s important to make sure they like what they see. Good design can set you or your programs apart and get you noticed simple by looking great. The simpler the design the greater the connection. But it must be different.
You only get one chance. Great design can be a make or break your connection to your audience. When people open up a website, people tend to make a decision regarding an organisation or program in as little as 1/20 of a second - a judgement based on the ign. If it lacks focus, clarity and ease-of-use, your sure to not connect to your audience and your traffic will be diverted back to Facebook.
Often too many organisations see design as a added expense, instead of an investment.
For every $130 spent on great design indicators show that a businesses and organisations get a 200% return on investment.
Good design clarifies your message to delivers it strongly audience. Great design is always evolving to meet your target audiences response and interaction.
An imperative to great Indigenous design is the use of culturally appropriate motifs and localisation of imagery in the design. We all know the significants of the Red, Black, Yellow, Green and Blue but should we be using them in all our design constructs, do they really connect with out Indigenous audience.
In an overcrowded marketplace that is full of design that emphasises the use of dot painting imagery, it’s important to recognise that this has flooded our marketplace only because the marketplace demanded it.
To connected with an our audiences of today in an overcrowded marketplace, we have to take a new approach, we not only need to look outside the box we need to turn it up-side-down and deliver messages through simple yet connectable design.