It makes us proud that we are chosen by some of Australia leading change-making organisations and businesses to create designs for their Reconciliation Action Plans, and recently we can include Bank Australia on that list.
Not only it is a privilege to work for these great organisations it also gives us hope for the future through what these leading organisations are doing to right the wrongs of the past.
We began the process of creating a unique design for Bank Australia by getting to know them better and understand the work that they are doing in the social impact space. Then we started to create a design that was vibrant and built with meaning using their exist colour palette.
The initial concept was to build a design that was free flowing and described the way Bank Australia was working with different language groups and communities throughout the country.
The contemporary and simple design is symbolic of the diversity and uniqueness of Aboriginal and Torres Strait Islander cultures. Each patter which formulates that background of the design has symbolic representation of these groups throughout the country.
It was also important to develop a simple icon which is representative of Bank Australia which can be used through on Aboriginal and Torres Strait Islander collateral for Bank Australia, which represents the Bank's key actions.
The design also has some unique elements which depict our strong communities and the way they are working with Bank Australia to be part of the work that Bank Australia to make change for our people throughout the country.
All our design are made with meaning and we provided a complete brief to Bank Australia which explains the meaning of the design.