The Dietitians Association of Australia came to us in late 2016 to design a compelling image for the cover of their first Reconciliation Action Plan (RAP).
We very were happy to collaborate with them on the creation of a contemporary design that depicts their organisations growing relationship and commitment to working with Aboriginal and Torres Strait Islander people and communities across the country.
The design illustrates the reciprocal sharing and understanding of the importance of a healthy diet in maintaining overall good health.
The centrepiece of the design is a contemporary representation of a coolamon, which in some locations was used by Aboriginal people to carry water and food, and to soak medicinal plants. Depicted in this design are both traditional bushfoods and western fruit, which are symbols of healthy eating.
Throughout the outer design of the coolamon are contemporary design elements, which are representative of both the Aboriginal and Torres Strait Islander and non-Indigenous communities working together towards healthy pathways. Imperative to finding healthy pathways is the sharing of knowledge between cultures and generations to raise awareness of healthy eating.
The overall design depicts both Aboriginal and Torres Strait Islander culture through contemporary design elements and motifs.